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Priya Kulkarni still remembers the smell of the warehouse on the morning of her first delivery. Diesel, cardboard, and the faint sweetness of mango pulp from the unit next door. It was 4:17 a.m. on a Tuesday in October 2019, and she had three trucks, eleven employees, and exactly ₹41,000 in the bank.
The mortgage
The first eighteen months almost broke her. Kulkarni had quit a comfortable supply-chain role at Flipkart, where she’d worked on the same problem from inside a corporation that simply had more of everything. “I thought I understood last-mile,” she says now, laughing. “I understood the spreadsheet. I did not understand the loader who hasn’t slept in two days.”
My father didn’t ask why I needed the house papers. He just asked how soon.
By month nine, she had mortgaged her parents’ home in Aundh. Her co-founder had quit. Two of the three trucks were on installments that were now three weeks behind. And then — the way these stories always go, except it really did happen — a contact from her Flipkart days called.
What changed
The breakthrough wasn’t a product change, or a famous customer, or a viral moment. It was a routing algorithm built one weekend by a 19-year-old intern from VJTI named Rishi Pillai — now the CTO. The model reduced average per-parcel cost by 23% on a single corridor.
- Series A: $6M led by Matrix Partners (Aug 2022)
- Profitable on a per-unit basis since Q3 FY24
- Series B: $40M led by Tiger Global (Apr 2026)
- Operates in 11 cities across MH, GJ, MP and KA
The mortgage on the Aundh house was cleared in 2024. Her father has not, to date, asked her about the company’s valuation. “He asks me if I’m sleeping,” Kulkarni says. “That’s the only question that’s ever mattered to him.”
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